The 2019 Come and Take It Celebration generated $1.2 million in economic impact to Gonzales, according to a recent study. The annual Come and Take It Celebration happens every first weekend of October and is seen as Gonzales’ largest event.
The Gonzales Chamber of Commerce and Agriculture commissioned Cygnet Strategies, LLC to conduct an economic impact analysis of the event. This is the first study of this nature done for Come and Take It.
$1.2 million is estimated from non-resident spending and is broken down into four sections: lodging, $457,000; food and beverage, $446,000; retail, $220,000 and visitor attractions/activities, $99,000. This past year’s event attendance was estimated to be 15,600, including around 600 Sisters on the Fly.
Spending data was analyzed using IMPLAN, an economic modeling tool designed by the University of Minnesota. Economic impact is based only on spending by non-local attendees and vendors and can be calculated in a variety of ways.
On top of the economic impact study, Cygnet also conducted a satisfaction survey. Attendee rated the event a 4.46 out of 5 while vendors rated the gave the event a 4.03 out of 5.